When I first started shooting freelance I quickly realized most of my clients were using my images to promote their business. The problem was they really didn't know how to use them effectively and most of their "marketing campaigns" consisted of boosted posts on Facebook or Instagram. It was near impossible to determine a return on investment for the money they spent with me. Great images and video weren't enough. I knew there was a need for a more complete package. I knew I could bring more value to the table. This epiphany led me down the path of learning the art & science of digital marketing and began the transformation from Christopher Scott Photography to Christopher Scott Creative as the scope of services offered grew.
Over the following months I dove into countless hours of study and spent thousands on courses & books on digital marketing strategy. At first it was daunting. There was a lot to learn. There were many days when I thought, I should just stick with photography and video, but as time went on I began to understand more. I could recognize the concepts when I saw them in other advertising and I was having more and more "aha" moments. I remember getting really excited as things clicked and I could explain these concepts to my clients. I began to see how this time invested was paying off.
Fast forward to today. The process is a complete strategy, shooting with specific end goals in mind, using that content specifically to drive traffic, generate new leads and increase sales. And this can all be tracked with analytics. Now I confidently work with my clients knowing that their budget spent with me would put money back into their pockets. That's something I can feel good about and be proud of. That makes the work rewarding.
I feel fortunate to be able to enjoy a wide range of commercial work which keeps things fresh and exciting as well as affords opportunities to meet new people & brands doing great work. It is a true joy to help people grow their business and reach more people through the content we create.
Enough about me, I'd love to hear about your business and your marketing needs.
Coordination with the client and creative director during pre-production is used to discuss the conversion goals and achieve the look and feel of content to match the business or brand values and artistic concept.
I personally handle the entire digital content creation work flow for the campaigns; consulting, planning, capturing, downloading, editing & retouching, backup & cataloging, and delivering of final content for ad use.
All post production is done using professional Adobe Suite of products.
Once the content is finalized we will run the ad campaign for you as well providing analytics and on-going support throughout the duration of the campaign.
Over the years I have worked with the following brands/organizations:
BMW ON - GS Adventure Bike Comaparison Aug & Sept Issues 2019
Nike - Release of React shoe for 2018
Cat Janiga Jewelry - Look Book
AYAEO - Instagram & product launch
CaliBajaLife - Instagram ad campaign
Quinta Monasterio Winery & Spa - Instagram campaign
Recently, my images were published in both October 2018 issues of Elegant Magazine and Jan 2019 Issue of Jaune Creative.
A lot of the work is done in Los Angeles, California and surrounding areas, however, travel is always an option. I love getting out and seeing new locations. You won't have to twist my arm.